Wade Pottery
The Wade Fish Jug is a true statement piece; rich in history, full of character, and handcrafted with care. With over 200 years of ceramic excellence, Wade Pottery is one of Britain’s most iconic pottery brands, and their beloved Fish Jug design has been a fixture in UK homes since the mid-1800s.
Made in Stoke-on-Trent, the heart of British ceramics, each jug is crafted using traditional methods and premium materials. Its instantly recognisable fish shape offers both whimsical charm and timeless elegance, making it equally at home as a jug, vase, decanter or collector’s gift. When filled to three-quarters and poured, the jug produces a delightful ‘gurgling’ sound - a playful feature caused by an airlock in the tail as the liquid flows.
Highly giftable and beautifully boxed, the Wade Fish Jug is perfect for lifestyle, homewares, and gourmet retailers looking to offer a heritage brand with cross-category appeal. Available in a range of colours and sizes, these jugs offer excellent visual merchandising opportunities and a strong talking point in-store.
Made in England. Full of charm. Designed to gurgle.

