Christmas Biscuit Tins: A Retailer's Guide
A Christmas biscuit tin is one of the most dependable gifts on any shop floor. It looks generous, it travels well, nobody needs to know the recipient's taste, and the tin gets kept long after the biscuits are gone. Here is how to choose the right biscuit tins for your store, and the ranges our stockists rely on.
What makes a biscuit tin sell
- The tin itself. Customers buy with their eyes. Embossed, illustrated or musical tins earn their place at the counter.
- A clear price ladder. Offer a stocking-filler tube, a mid-price tin and one showpiece.
- Shelf life. Shortbread and butter biscuits keep well, so a tin bought in November is still a good gift on Christmas Day.
- A story. Australian scenes, heritage recipes or a quirky design give the customer something to say when they hand it over.
Valley Produce Company shortbread tins
Pure butter shortbread in illustrated tins and tubes, made by our own Valley Produce Company. The Christmas designs include the Waving Santa tin, Nordic Christmas tin and the taller Nutcracker shortbread tin. For an Australian Christmas, the Santa on the Beach tube is a favourite with overseas gift buyers.
Grandma Wild's
Grandma Wild's is known for showpiece tins. The rotating musical Nutcracker tin is a genuine talking point, and the embossed pet designs such as the Westie tin sell to dog and cat lovers year after year.
Scottie Dog Shortbread Co
Traditional butter shortbread in classic packaging. The Scottie Dog embossed tin and Christmas tube suit customers who want a familiar, no-fuss gift. See the Scottie Dog Shortbread Co range.
Charlie's Fine Food Co
For something lighter than a tin, Charlie's Christmas shortbread boxes, such as white chocolate and cranberry, work well as add-ons at the register.
Tips for selling biscuit tins at Christmas
- Build a tower near the counter. Tins stack well and a tall display reads as abundance.
- Use tins as hamper anchors. A biscuit tin plus a chutney and a chocolate is an easy ready-made gift.
- Keep one of each design open for display so customers can see the artwork.
- Reorder early. Popular Christmas designs sell through quickly once December arrives.
Browse all biscuits in tins and tubes and the shortbread range, or read our guide to making gift hampers to sell. Not a stockist yet? Apply for a wholesale account.